• Overview
The Problem
Puget Sound Solar is the longest-running installer of solar in the PNW region. They wanted to update their visual brand identity and website to stay relevant in the modern landscape.
The Solution
I simplified the brand to feel clean and professional while also feeling warm and approachable to represent PSS's friendly and honest position in the marketplace. I created a simple yet recognizable logomark to represent the PNW region.
Role
Research, Design, Prototype, Photo Editing. UI Design
Timeframe
150 hours
Winter 2024
Winter 2024
Collaborators
Solo
Tools
Illustrator, Procreate, Photoshop, Zoom, Notion, Figma
Client
Puget Sound Solar
Wireframe
